Why Businesses Give Away Free Stuff
Have you ever wondered why companies give away free stuff? Well, it’s another way for the companies to get their product out there. Freebies were always available but internet literally opened the floodgates. These days, you can easily find hundreds of companies giving away free samples with a simple search. Here are few other reasons why businesses give away so many freebies.
Increase Customer Base
Most of the businesses give away free products to the people in the hopes of increasing their customer base. The customer is more likely to buy a product when he or she has already tried it and liked it. Most of the times, customers do not like to spend their money on a new product in the market when there are already tens of other similar products.
It may already be an established product in one part of the country but now the company wants to introduce the brand in another region and nothing attracts people like free stuff uk.
Introducing New Brand
Companies are always launching new brands in the market. However, it is not easy for companies to force customers to shift to new brands. This is especially true when the customer is already in the habit of using the old brand. In this case, free samples of the new brand help in slowly changing the habit of existing customers to switch to the new brand.
Such marketing also helps the company in increasing brand awareness. If you look at it from the perspective of a business, they are always going to spend some money on advertising to introduce a new brand. Giving away free product samples is an advertising expense for them and usually, it is money well spent.
Market Research
Many companies also give away free product samples to collect data from potential customers. By giving away free products, companies are not only able to get useful information from potential customers but it also helps them in establishing the marketability of a new product or a new brand.
Overall, giving away free product samples has proven to be an effective marketing strategy for businesses. Internet has just made it widely available and within the reach of many customers. It’s a win-win for both the business and the customers. Customers get to try a new product for free before spending their cash on the product and businesses get the above-mentioned benefits by giving away free products.